Bubble Up ® beautyberry has us bubbling over with enthusiasm! With delightful pink blooms, vibrant purple berries arriving earlier than other beautyberries, and a versatile upright habit, this callicarpa is sure to be a hit in the garden and at retail. While other callicarpa selections tend to get frosted before the berries color up, thanks to Bubble Up ® ’s early fruiting, it has fruited with abundance here in Michigan. Its bright purple berries are the perfect unexpected addition to fall cut flower arrangements. Because of its incredible deer resistance, Bubble Up ® callicarpa is included in the Deer Proof Program.